According to Financial Times' Sunday reports, Apple has teamed up with four record labels - EMI, Sony Music, Warner Music and Vivendi's Universal Music Group - for a project called 'Cocktail,' with the aim of increasing digital sales of albums.
Citing unnamed sources-in-the-know Apple's 'Cocktail' project with the record companies - which is likely to be launched in September - would offer interactive features with music downloads, bundled with a new interactive booklet and sleeve notes.
Though neither Apple nor the four record companies were available for further elaboration on the proposed 'Cocktail' project, it is believed that the move it will essentially bring about a change in the buying trends on the Apple iTunes store.
Meanwhile, Apple is also readying its much-hyped portable tablet-sized computer for Christmas season release. The Financial Times' report said that the new Apple device might be launched alongside the fresh content deals - including those that would help fuel the sales of CD-length music.
The forthcoming touch-sensitive Apple tablet will have an up to 10-inch-diagonally screen, and will connect to the Internet like the iPod Touch. Though the tablet would likely lack phone capability, it still will have access to Apple's online stores.
In addition, if book publishers' talks with Apple work out and they are allowed to offer their services on the tablet, there could be more competition coming Amazon Kindle's way!
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